Faculty of Business - Universiti Selangor

Saturday, June 18, 2011

New Myvi Launched

After five consecutive years as the country's best-selling car, the Perodua Myvi five-door hatchback has been replaced by a new model that promises better safety, fuel efficiency and a string of new enhancements.

Launched by Deputy Prime Minister Tan Sri Muhyiddin Yassin here last night, the new Myvi is available in six variants with prices between RM43,900 and RM57,400 some RM500 to RM700 more than the previous model.

Buyers can choose between three grades of Standard, Premium and Elegance and transmission type of four-speed automatic or a five-speed manual.

Pocket rocket: Muhyiddin at the launch of the new Myvi at PWTC Thursday. The new model promises better fuel economy and has a host of new features.

The latest Myvi now includes electric power steering system, projector headlamps and a two-tone dashboard.

In keeping with current automotive trends, the new Myvi has upgraded safety features, including two front airbags.

The 1.3-litre engine is derived from the older Myvi model but has been retuned to get an extra 4bhp for a total of 90bhp promising improved performance.

Perodua managing director Datuk Aminar Rashid Salleh said the new car's improved aerodynamics results in better fuel economy, something that consumers were looking for in view of rising fuel prices.

“Compared with the old automatic Myvi which can go 13.5km on a litre of petrol, the new automatic model can go 14.6km on the same amount of fuel,” he said.

The original Myvi was launched in May 2005 and some 484,000 units were sold until April.

The new Myvi comes in ebony black, medallion grey, glittering silver, pearl white, ivory white and a new colour of mystical purple.

In his speech, Muhyiddin said the Perodua success story was a product of its partnership with Daihatsu Motor Company of Japan.

He revealed that the two companies would be investing almost RM250mil to build an electronic automatic transmission plant here


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